Q4 2023 Performance of Delivered Meal Kits & Specialty Foods Apps in Australia on iOS

As Q4 of 2023 comes to a close, Sensor Tower has gathered insightful data on the performance of top delivered meal kits and specialty foods applications on the iOS platform in Australia. Here, we delve into the trends observed in downloads and weekly active users for these leading apps.

HelloFresh: Meal Kit Delivery saw a notable increase in downloads at the beginning of Q4, peaking at nearly 3K in mid-October, before experiencing a gradual decline towards the end of December, finishing at just over 1K. The weekly active users started strong at approximately 85K but showed a decreasing pattern, ending the quarter with around 76K active users.

Youfoodz: Custom Meal Plan, a newer entrant, demonstrated a similar pattern with downloads reaching their highest at over 2K in late October and then dropping to below 1K by the year's end. The data on weekly active users for Youfoodz was not provided.

My Muscle Chef had a varied quarter, with downloads peaking at around 1.3K in early October and then fluctuating before ending at a modest 384. The trend data for weekly active users for My Muscle Chef is not available.

Vivino: Buy the Right Wine experienced a steady increase in revenue throughout the quarter, starting at $944 and reaching $1.3K by Christmas week. The app's downloads showed an upward trend in December, with a jump from 763 to 1.2K. Weekly active users also saw growth, starting at around 4.6K and ending the quarter with over 4.6K.

EveryPlate: Cooking Simplified, another HelloFresh brand, had its downloads peak at 776 in early October and then decline to 362 by the end of December. Its weekly active users dipped from 5.7K to 4.2K over the quarter.

For more detailed insights and data, visit Sensor Tower, where you can find comprehensive analytics on the app market.